Logic × Empathy: Solving What Matters
With creativity & a passion to solve problems, I lead teams to build products that are thoughtful, scalable and human-first.
Logic × Empathy: Solving What Matters
With creativity & a passion to solve problems, I lead teams to build products that are thoughtful, scalable and human-first.
Logic × Empathy: Solving What Matters
With creativity & a passion to solve problems, I lead teams to build products that are thoughtful, scalable and human-first.
Logic × Empathy: Solving What Matters
With creativity & a passion to solve problems, I lead teams to build products that are thoughtful, scalable and human-first.
Stories I helped bring to life
Stories I helped bring to life
A curated collection of projects where strategy, storytelling and design come together to solve real-world problems.
A curated collection of projects where strategy, storytelling and design come together to solve real-world problems.
From spark to screen
From spark to screen
It's not just about the steps. It’s about empathy, iteration and making space for great ideas to grow. I ask, test, iterate and obsess - so users don’t have to.
It's not just about the steps. It’s about empathy, iteration and making space for great ideas to grow. I ask, test, iterate and obsess - so users don’t have to.
BRIANSTORM, Discovery
BRIANSTORM, Discovery
It all starts with listening.
It all starts with listening.
It all starts with listening.
It all starts with listening.
Through deep conversations with stakeholders, I uncover their needs, goals, and the challenges they face.
These insights become the foundation for purposeful design decisions that create real impact.
Through deep conversations with stakeholders, I uncover their needs, goals, and the challenges they face.
These insights become the foundation for purposeful design decisions that create real impact.
Through deep conversations with stakeholders, I uncover their needs, goals, and the challenges they face.
These insights become the foundation for purposeful design decisions that create real impact.
Through deep conversations with stakeholders, I uncover their needs, goals, and the challenges they face.
These insights become the foundation for purposeful design decisions that create real impact.
Define, Understand
Define, Understand
Clarity is a super power.
Clarity is a super power.
Clarity is a super power.
Clarity is a super power.
I distill research findings into actionable insights - defining user personas, mapping journeys and identifying key opportunities.
This phase aligns the team on what truly matters before anything is designed.
I distill research findings into actionable insights - defining user personas, mapping journeys and identifying key opportunities.
This phase aligns the team on what truly matters before anything is designed.
I distill research findings into actionable insights - defining user personas, mapping journeys and identifying key opportunities.
This phase aligns the team on what truly matters before anything is designed.
I distill research findings into actionable insights - defining user personas, mapping journeys and identifying key opportunities.
This phase aligns the team on what truly matters before anything is designed.
Design, PROTOTYPE
Design, PROTOTYPE
Ideas take shape here.
Ideas take shape here.
Ideas take shape here.
Ideas take shape here.
I translate insights into intuitive wireframes and high-fidelity prototypes.
Each design decision is intentional, balancing business goals and user needs, ready to spark feedback and iteration.
I translate insights into intuitive wireframes and high-fidelity prototypes.
Each design decision is intentional, balancing business goals and user needs, ready to spark feedback and iteration.
I translate insights into intuitive wireframes and high-fidelity prototypes.
Each design decision is intentional, balancing business goals and user needs, ready to spark feedback and iteration.
I translate insights into intuitive wireframes and high-fidelity prototypes.
Each design decision is intentional, balancing business goals and user needs, ready to spark feedback and iteration.
Test, Improvise
Test, Improvise
Seeing the bigger picture.
Seeing the bigger picture.
Seeing the bigger picture.
Seeing the bigger picture.
By testing early and often, I gather real user feedback to refine the experience.
I iterate swiftly, turning assumptions into learnings and prototypes into polished flows.
By testing early and often, I gather real user feedback to refine the experience.
I iterate swiftly, turning assumptions into learnings and prototypes into polished flows.
By testing early and often, I gather real user feedback to refine the experience.
I iterate swiftly, turning assumptions into learnings and prototypes into polished flows.
By testing early and often, I gather real user feedback to refine the experience.
I iterate swiftly, turning assumptions into learnings and prototypes into polished flows.
Deliver, Scale
Deliver, Scale
Good designs ship & adapt.
Good designs ship & adapt.
Good designs ship & adapt.
Good designs ship & adapt.
I hand off developer-ready assets with clear documentation and stay in the loop to support implementation.
The collaboration continues post-launch to ensure the solution thrives and grows.
I hand off developer-ready assets with clear documentation and stay in the loop to support implementation.
The collaboration continues post-launch to ensure the solution thrives and grows.
I hand off developer-ready assets with clear documentation and stay in the loop to support implementation.
The collaboration continues post-launch to ensure the solution thrives and grows.
I hand off developer-ready assets with clear documentation and stay in the loop to support implementation.
The collaboration continues post-launch to ensure the solution thrives and grows.
More Than Just a Designer
More Than Just a Designer
I started in code, found my calling in design and now I help build digital experiences that are thoughtful, intuitive and a little delightful. Here’s my journey and what I bring to the table.
I started in code, found my calling in design and now I help build digital experiences that are thoughtful, intuitive and a little delightful. Here’s my journey and what I bring to the table.
Product & UX Design
Visual Design
Tech-Savvy
Collaboration
Designing with Heart & Logic
I bring a thoughtful, user-first mindset to crafting products that balance business goals with real human needs.
My process is rooted in strategy and empathy, blending research, data, and storytelling to shape purposeful digital experiences.
Product Strategy
User Experience Design
Design Thinking
Problem Framing
User Research & Interviews
Journey Mapping
Information Architecture
Interaction Design
Usability Testing
Accessibility Principles
Product & UX Design
Visual Design
Tech-Savvy
Collaboration
Designing with Heart & Logic
I bring a thoughtful, user-first mindset to crafting products that balance business goals with real human needs.
My process is rooted in strategy and empathy, blending research, data, and storytelling to shape purposeful digital experiences.
Product Strategy
User Experience Design
Design Thinking
Problem Framing
User Research & Interviews
Journey Mapping
Information Architecture
Interaction Design
Usability Testing
Accessibility Principles
Product & UX Design
Visual Design
Tech-Savvy
Collaboration
Designing with Heart & Logic
I bring a thoughtful, user-first mindset to crafting products that balance business goals with real human needs.
My process is rooted in strategy and empathy, blending research, data, and storytelling to shape purposeful digital experiences.
Product Strategy
User Experience Design
Design Thinking
Problem Framing
User Research & Interviews
Journey Mapping
Information Architecture
Interaction Design
Usability Testing
Accessibility Principles
Product & UX Design
Visual Design
Tech-Savvy
Collaboration
Designing with Heart & Logic
I bring a thoughtful, user-first mindset to crafting products that balance business goals with real human needs.
My process is rooted in strategy and empathy, blending research, data, and storytelling to shape purposeful digital experiences.
Product Strategy
User Experience Design
Design Thinking
Problem Framing
User Research & Interviews
Journey Mapping
Information Architecture
Interaction Design
Usability Testing
Accessibility Principles
